I am a commercially driven senior media and marketing strategist and have worked in both AUSPAC region and the UK for more than 30 years helping clients maximise their effectiveness and ROI. Both as a Media Group Head and time spent running my own agency, I have interpreted both qualitative and quantitative data sets and and hope to bring insights and actionable strategies to the EBU to enhance the game.
Although relatively new to bridge, having commenced around five years ago, I found that from the very first instance I wanted to compete, learn as much as I could and enjoy the game with like minded people. It is my belief that through the work I will do with the EBU we can continue to spread the positive message of the game, increase the visibility and profile of bridge and align with suitable partners going forward.